Corrie: Mike Baldwin should have used checkSURE
Corrie: Mike Baldwin should have used checkSURE
The cash crisis facing Mike Baldwin's Underworld business in Coronation Street could have been avoided for a tenner, the price of an online credit check with checkSURE, said Neil Jones, MD of the new online instant credit checking service.
"The problems facing Mike Baldwin and Joe Carter in Coronation Street tonight could have easily been avoided if Mike had undertaken a credit check before shipping his products to Naveen Alahan," said Neil Jones. "As checkSURE's recent survey showed 41% of UK small and medium size businesses use intuition in deciding on how to offer credit terms on sales.The simple use of checkSURE's low cost online business credit checking service means that for less than ten pounds Mike Baldwin could have avoided financial ruin and Joe Carter wouldn't have had to contemplate retrieving the shipped goods by breaking into Naveen Alahan's premises."
Neil Jones added, "Quite often soap storylines provide good lessons for the British public - I hope in the future Coronation Street viewers will see Mike using quality credit control tools, such as checkSURE, rather than relying on his normal methods such as "gut feel" and "he's a relative of a mate so he must be OK!"
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