Diageo PLC

Diageo PLC

Diageo is the world's leading premium drinks company with an unrivalled collection of brands. They're a young vibrant organisation, but the drinks they're associated with have a history that in some cases extends back several centuries. Names like Smirnoff, Johnnie Walker, J&B Rare and Guinness, recognised and enjoyed by millions the world over.

Not only is Diageo about legendary brands. It's also about people - talented, passionate individuals who put all that into their work, yet always find time to enjoy life to the full.

Diageo believe in unleashing the creativity and enthusiasm of these people by handing them opportunities that stretch them to the limit. For it's only then that Diageo experience the deep satisfaction of achieving something they thought was beyond their reach. It's only then that they embrace the new and the unknown, to become the very best they can possibly be.

Because Diageo is made up of so many individuals, it's impossible to describe any one 'type' who's destined to succeed. Having said that, there are certain values they all share, and certain ways of doing things that they've adopted as a team.

Probably the best way to appreciate what it's like to work at Diageo is to think of a culture in which people play hard, but work even harder.

As the overall custodians of Diageo brands, marketers have the potential to make a huge impact across their business. Setting Diageo's overall vision and strategy for each brand, they then work with their business teams to put these plans into action.

It follows that a career in marketing offers amazing variety. A typical week might range from strategic planning, advertising, designing packaging, posters and direct mail to working with the Diageo Sales teams on their promotional strategy, or with Finance to improve the profitability of a brand.

As the world's leading premium drinks business, Diageo recognises that it has a duty to educate its consumer about responsible drinking.

Diageo is a producer of some of the world's best-known drinks brands. For much of this work, Diageo collaborate in partnership with the other leading drinks companies, but they also fund some alcohol education activities themselves, either as Diageo or linked to one of their brands.

As the world's leading premium drinks business, they recognise that they need be a leader in social responsibility about their products. Diageo is actively involved in community based alcohol education projects, as well as educating and informing consumers.

Source: www.diageo.com

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