Company information, it is becoming increasingly clear, is a critical business for the twenty first century. The quality and depth of company information is a key ingredient for a sophisticated economy. Indeed, some think that the company information industry is so important that its performance can make the difference between an economy being merely advanced and being sophisticated.
Subscribers to this view say that developing countries can make greater headway to being developed economies by introducing a best practice government backed company information regime as soon as possible. This has several benefits. Investors have more faith in the numbers that they see being reported as part of a company information package.
The government in turn can make better decisions affecting the economy as a whole based on accurate company information. Of course, all this presupposes that the governments in question have a capitalist disposition.
There can be no company information if there are no companies. A solid capitalist tilt in public policy terms is a prerequisite to deriving the broader social, economic and political benefits of quality company information.
The other thing to remember is that company information is a relative term when comparing different regions and economic blocks. To be able to receive accurate information on the whereabouts of a particular company in, say, a small under-developed country is in of itself valuable information, whereas this is a minimum requirement for people seeking knowledge in a developed country.
When it comes to unincorporated legal entities such as sole traders and partnerships getting company information is even more difficult. The reporting requirements for these traders are less stringent, consequently there is less legally declared company information available. But it is not impossible.
Graydon Limited, the company information service in the UK, has a leading role in the development of this type of activity in the UK. They have teams of people who trawl through directories and trade publications to gather company information on unincorporated sole traders and partnerships.
A nation of shop keepers is how Britain has historically been described by historians. If this is the case then tracking the quality of these small businesses is really vital. There is little point on only having company information available on bigger businesses. Information needs to be collected on the many businesses within a defined economic area.
Company information should be treated as an asset internally as well as externally. But not so much that gathering information becomes the be all and end all. Sometimes companies get paralysis from analysis and treat company information as an end it itself. Clearly this is the way to rack and ruin.
Company information systems are now a strategic part of any company's route to market no matter what their product or service.
Harnessing the power of company information is a strategic imperative as well as a route to survival. Indeed, it may well be that company information management can even overcome imperfection sin the provision of a company's goods or service. Certainly, the way in which these are deployed in the economic sphere in which an economic entity operates is only equal to the betterment of the use of company information.
But getting this over to business managers bought up on a diet of price and quality alone is hard. In the information age, company information is the meat and drink of a successful business. Even in the drinks business, company information is an economic imperative.
Can you imagine starting a restaurant and not knowing what items on the menu sell best or what your costs are to prepare certain dishes? This is company information of the most basic kind. Not just line item information but information that drives the business. No decision should be made without access to a system that gives reputable and first class company information.